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WE'RE
BREED & CRAFT,
A NEW KIND OF DIGITAL AGENCY.

IT'S TIME FOR BRANDS TO STOP INTERRUPTING THE STORY AND START BECOMING IT.

To start providing what audiences want, something which enhances their lives, engages, or inspires them.

A DIGITAL FIRST APPROACH.

Digital is an enabler for channel convergence, so we believe it should always come first. With new technology and innovation, we are surrounded by amazing opportunities that can be harnessed for your brand.

HOW WE WORK.

STRATEGY

If you don’t already have one, we’ll find a social talking point for your brand. We call it a Brand Heart, a conversational line or proposition based on your positioning.

CONTENT

We create content and experiences around your Brand Heart that will engage, entertain and inspire your audience, transforming them into fans & advocates.

What is good content?

AMPLIFICATION

With a vast publisher network we’re experts at gaining exposure and reach for the content we create, offering something which a lot agencies forget: tangible results.

How do we amplify content?
 

HOW WE REACH
YOUR AUDIENCE.

1.VIDEO

Online video is easily consumable and highly shareable, that’s why it continues to be the most effective route for engaging audiences. We know how to tell stories which work in tune with the medium to maximise impact.

Capitalising on what’s trending has become the holy grail of marketing, bringing opportunities to reach mass audiences and engage on a truly emotive level. We’re experts at harnessing what’s happening right now.

3.PRODUCTS

Products and utilities, with real life applications, have the power to transform your audience from passive viewers to passionate fans. By combining design brilliance with technology we can help you build products for the future.

 

OUR CAPABILITIES.

  • Big Ideas & Creative Direction
  • Digital Design & Branding
  • Social Consulting & Management
  • Digital Brand Consulting
  • Film & Animation Production
  • Mobile Strategy & Build
  • Content Amplification
  • Measurement & Analytics
 

OUR WORK.

COCA COLA

Coca-Cola asked us to build & manage the social media channels - and create exciting digital content - around BeatTV. read more

Beat Tv is a globally syndicated original content series running alongside the 2012 Olympics, looking at the cultural aspect of the games in addition to the sport. As well as executing a global content strategy for Coca-Cola’s global social channels we created made-for-social content of all forms.

Over the 4 week campaign we grew the @BeatTV Twitter following from 0 to over 19k people, engaging with some of the biggest Twitter profiles relevant to the target audience. We also generated 200k YouTube views and over 20k social actions.

C BY COVERT

C by Covert wanted to make an impact in the mobile tech accessories market. read more

We worked with Orlando, everyones favourite spoof fashion vlogger. During the run up to Christmas 2013 we produced three episodes, each linking back to the brand with bespoke product demo videos.

Three episodes of The Orlando Show generated 200k YouTube views, with over 8k social actions. The video content was published on 15 relevant blogs and sites.

LOUIS VUITTON

Louis Vuitton asked us to help drive buzz around their collaboration with renowned artist Yayoi Kusama.read more

We created a series of social content which was integrated with a Twitter campaign and competition.

The Twitter campaign brought over 25k Twitter followers to the community. The video content was published on over 50 relevant fashion blogs and sites, generating in excess of 80k views on YouTube.

NEW ERA

New Era asked us to promote their new Snapback range of caps via an online video campaign.read more

We came up with a content strategy which involved creating video content with breakdance duo Les Twins and distributing it via a Facebook application as well as via our Seed publisher network.

We also collaborated with youth media organisation SB.TV to create behind the scenes content.

The video content was viewed over 500,000 times resulting in a 17% increase in sales of the Snapback hats within the UK.

RIVER ISLAND

We designed and built an exciting Facebook application to re-invigorate the River Island Facebook community (which we also managed) and to launch their SS/2013 collection. We also created teaser video content which was amplified via our Seed publisher network. read more

The application was used by over 20k Facebook fans, additionally the teaser content generated 100k YouTube views via 45 placements on relevant sites and blogs.

 

TEAM.

CRAFT.

Breed & Craft is born from of an entrepreneurial, start-up mentality. We create our own digital products in house.

By defining needs and spotting lucrative potential we design, build, market and monetize new products with the latest tech.

If you have a great digital idea that needs developing or marketing let’s chat and see how we can help.

GIVERR

giverr is our latest project, which aims to make checking in on social networks more meaningful for people, brands and charities. read more

giverr partners with brands and charities, to amplify the experience of checking-in for brands, and to help raise money for charities. When a giverr user checks-in to a partner brand location, the brand splits a donation between their own, and the user's selected charity. Brands benefit from increased exposure on social networks, users are able to raise money for charity without spending their own, and charities can effortlessly increase donations.

We have taken giverr from concept to completion, encompassing the full design and tech build, as well as raising investment for the project, and signing up high-profile launch partners (brands and charities).

NEWS.

CONTACT.

+44 (0)20 7033 3714
hello@breedandcraft.com

Pump House
10, Chapel Place,
Rivington Street,
Shoreditch,
London,
EC2A 3DQ